What Would You Do If This Happened To You?

Just think, you're out looking for a new tv for the house. Not so bad right? Unless you've got someone who doesn't know anything about tv's. These people were out shopping at some electronic store minding their own business and BOOM! 

That creepy ass girl from the ring came out of the tv. Pretty sure I would have needed new underwear after this if that happened to me. What would you have done?