Taco Seasoning on Watermelon Anyone?

A video tutorial educates one on how to properly dissect a watermelon. Cut in equal pieces, then cut off rind and add a little salt (I don't care for salt, but some do). Up to this point everything makes since. Then the guy in the video sprinkles taco seasoning on the watermelon. What??? That's gotta be the worst combination ever. If you like eating chili with lemonade you may enjoy it, but it sounds gross to me.

Check out the story as well as the video here from uproxx.com.