U.S. researchers say that the taste of beer - whether it contains alcohol or not - makes us want to drink more. To find this, researchers from the Indiana University School of Medicine scanned the brains of volunteers as they tasted beer a very small amount of beer, and again as they tasted Gatorade. They found that when participants drank beer their brain scan showed significantly more dopamine activity compared to when they drank the Gatorade. Dopamine is a feel-good chemical the brain releases in its reward centers.
What was that?...you didn't get an accurate reading?? Pour me another and we'll try this again!